An online sales funnel is a marketing strategy that is used to convert website visitors into paying customers. The purpose of an online sales funnel is to guide potential customers through a series of steps that will ultimately lead to a sale. How do you do it? Let’s take a look at how to create an effective online sales funnel.

1. Define Your Target Audience
   The first step in creating an online sales funnel is to define your target audience. Who are the people you want to sell to? What are their needs, interests, and pain points? Understanding your target audience is critical to creating a sales funnel that resonates with them.
2. Create a Landing Page
   The next step is to create a landing page. A landing page is a page on your website that is specifically designed to convert visitors into leads. It should be visually appealing, easy to navigate, and clearly communicate the value of your product or service.
3. Offer a Lead Magnet
   A lead magnet is an incentive that you offer to visitors in exchange for their contact information. This can be an e-book, a free trial, or a discount code. The purpose of a lead magnet is to entice visitors to provide their contact information so that you can continue to market to them.
4. Nurture Your Leads
   Once you have collected your leads, it’s time to nurture them. This means providing them with valuable content that addresses their needs and pain points. You can do this through email marketing, social media, or other marketing channels. The goal is to build a relationship with your leads and establish your brand as an authority in your industry.
5. Make Your Offer
   Once you have built a relationship with your leads, it’s time to make your offer. This is the point in the sales funnel where you present your product or service and ask for the sale. It’s important to make the offer in a way that is compelling and clearly communicates the value of your product or service.
6. Close the Sale
   The final step in the sales funnel is to close the sale. This can be done through a checkout page, a sales call, or another method. It’s important to make the buying process as easy and seamless as possible to minimize any potential barriers to purchase.

Creating an online sales funnel is a critical component of any digital marketing strategy. The key is to make the process as seamless and customer-focused as possible to maximize your chances of success. Get found with good content, keep them captivated with a compelling message, provide relevant links to learn more or dive deeper, and then entice them with a clear call-to-action (CTA). If you need some help refining your online sales funnel, Propel is standing by. We’ve built hundreds of websites and launched thousands of campaigns to convert sales and grow business. And we can help you, too! Say hello to get started today.