Writing

What Is a Ghostwriter?

By: Lidia Hartle
In the labyrinthine world of literature, the term "ghostwriter" looms mysteriously, often conjuring images of shadowy figures lurking behind the veil of anonymity, silently penning bestselling novels or crafting eloquent speeches for public figures. But what exactly is a ghostwriter, and what ro...

The Dangers of Keyword Stuffing in Website Content

By: Lidia Hartle
Search engine optimization (SEO) is a critical component of a successful online presence. It involves numerous strategies and techniques aimed at improving a website's visibility on search engine results pages (SERPs). One of these strategies is keyword optimization, which, when done correctly, ...

What Is Ghostwriting?

By: Lidia Hartle
Ghostwriting is a term used to describe the process of writing a piece of content on behalf of another person or entity, who is then credited as the author of the work. In essence, a ghostwriter is an individual who writes content that is officially attributed to someone else. Ghostwriting ha...

The First Step in Building a Website: Writing Content

By: Lidia Hartle
At Propel, we’ve designed and built websites for nationwide enterprises and small mom-and-pop shops alike, and both share a common characteristic: the challenge of creating good website content. Not only can you not have a website without content, but you can’t even get started without it. Writi...