By: Lidia Hartle
Social media platforms have evolved into bustling marketplaces where brands can directly engage with their target audience. See, hear, watch, learn, chat, sell…all in one place. That’s why social media advertising offers unprecedented opportunities for businesses looking to showcase their produc...
By: Lidia Hartle
Why should a customer choose to support your business over another? You better have an answer, because it’s crucial for companies to find unique ways to stand out from their competitors. With numerous businesses vying for customers' attention and loyalty, differentiation becomes a key factor in ...
By: Ryan Philips
Choosing the right target audience is crucial for any business. It ensures that your marketing efforts are focused on the right people and that you're able to effectively communicate your value proposition to potential customers in a meaningful way. But with so many factors to consider, it can b...
By: Ryan Philips
Amazon is one of the world's largest online retailers, selling a vast array of products across different categories, including electronics, home and kitchen, books, apparel, and more. As of 2021, the company's revenue stood at $386 billion, with its net income at $21.3 billion. In this article, ...
By: Zara Haddad
A business vision is a statement that defines where a company wants to be in the future. It provides direction and purpose, guiding the company towards its long-term goals and objectives. Does your business have one? It should. We’ll take a look at the importance of writing a business vision sta...
By: Ryan Philips
Formulating a winning business strategy is essential for any organization that wants to achieve sustainable success in the long run. A business strategy is a plan of action that outlines how a company will achieve its goals and objectives while staying competitive in the marketplace.
The 7 St...
By: Zara Haddad
As a business grows, it becomes increasingly difficult for the owner or a small team to handle all the tasks necessary to run the business. One question that often arises in this situation is whether to hire employees or outsource tasks to third-party vendors. There are pros and cons to both gro...
