Branding

In a crowded marketplace, having a strong brand identity is crucial for standing out and making a lasting impression on your target audience. Your brand is more than just a logo or a catchy slogan—it’s the essence of who you are as a company and what you represent. A well-defined brand identity ...

It’s a fact: every interaction with your customers is an opportunity to reinforce your brand identity and leave a lasting impression. While the quality of your products and the efficiency of your shipping process are paramount, the often-overlooked element of branding your shipping materials can...

Minnesota has become the latest in a string of states to announce the adoption of a new state flag. The State Emblems Redesign Commission recently unveiled the winning design, following in the footsteps of similar projects in Utah and Mississippi. But why go through all the trouble? Throughou...

Every year, the design world eagerly anticipates the announcement of the Pantone Color of the Year, a hue carefully chosen to reflect current trends, cultural influences, and the overall mood of the global community. This color serves as a powerful symbol that transcends various industries, from...

In today's competitive business environment, adaptability and innovation are more crucial than ever. A brand, irrespective of its industry or tenure, must continually reassess and rejuvenate its presence to meet changing market demands. This guide, presented by Propel, offers a structured approa...

When competition is fierce and attention spans are short, a compelling logo is your brand's most valuable asset. Your logo is the visual cornerstone of your identity, representing your values, mission, and what sets you apart from the rest. It's the first impression you make on potential custome...

In the highly competitive world of business, standing out from the crowd is essential for success. One way to achieve this is by having good business collateral – not just good, but better collateral than your competitor. After all, making a first impression, and making the best impression, can ...

Social media has become an integral part of our daily lives. It's where we connect with friends and family, share our thoughts and experiences, and consume news and entertainment. But social media isn't just for personal use; it's also a powerful tool for businesses. In fact, having a social med...

A business card is an essential marketing tool for any business owner, entrepreneur, or professional. A well-designed business card can create a lasting impression on potential clients or customers and communicate the essence of your brand. Here are some tips to help you design an effective busi...

Branding is the process of creating a unique identity and personality for a company, product, service, or even person. It is the art of creating a distinct and memorable impression on consumers that sets a particular business apart from its competitors. Branding is not just about creating a snaz...

We all know that effective communication is crucial in any business setting, but how do you set the right tone? The tone of your business communication can significantly impact how your message is received and interpreted by your audience. A well-chosen tone can help you build strong relationshi...