Propel farther with these tips and insights.

HR manager shakes hands with a new employee

Essential HR Tips for Small Businesses

By: Lidia Hartle | HR & Admin,
As a small business owner, managing HR can be challenging. With limited resources, it’s difficult to stay on top of employee recruitment, training, benefits, and compliance. Yet, effective human resource management is essential for business success. It not only ensures that your employees are ha...
Read More     |     
Small business owner organizes documents on her desk

How to Organize Your Business Documents for Better Efficiency

By: Lidia Hartle | Strategy,
Document organization is one of the most overlooked aspects of running a small business. Yet, having an efficient system for organizing your business documents can save you countless hours, reduce stress, and even improve compliance with industry regulations. With so many different types of pape...
Read More     |     
Small business owner rushes down the street while talking on the phone

Time Management Tips for Business Owners

By: Ryan Philips | Strategy,
As a small business owner, time is your most valuable resource. Between managing employees, handling customer issues, and growing your business, it often feels like there aren’t enough hours in the day. This is why mastering time management is crucial. But it’s easier said than done. That’s why ...
Read More     |     
An outsourced HR professional chats with an employee

How Small Businesses Can Outsource HR Functions

By: Lidia Hartle | HR & Admin,
Running a small business involves wearing many hats, and one of the most important—but often overlooked—responsibilities is human resources (HR). From managing employee records and payroll to ensuring compliance with labor laws, HR tasks can quickly pile up, consuming valuable time that could be...
Read More     |     
Woman flips a small business open sign

The Hidden Benefits of Slow Business Growth

By: Lidia Hartle | Strategy,
In a world where rapid growth is often celebrated, it’s easy to overlook the advantages of growing slowly and steadily. However, slow business growth can offer significant benefits that contribute to long-term success and sustainability. Why Slow Growth Can Be Beneficial Growing too qu...
Read More     |     
Stressed businesswoman needs a Digital Detox

Creating a Digital Detox Plan for Small Business Owners

By: Lidia Hartle | Strategy,
In the digital age, small business owners are constantly connected to their work through smartphones, laptops, and other devices. While technology is essential for running a business, it’s also important to take breaks from the digital world to avoid burnout and maintain a healthy work-life bala...
Read More     |     
Car saleswoman works with a customer and overdelivers on product features

The Art of Underpromising and Overdelivering in Business

By: Lidia Hartle | Strategy,
In the world of business, customer satisfaction is key. One of the most effective ways to exceed customer expectations and build loyalty is by underpromising and overdelivering. This strategy helps create a positive customer experience that can lead to repeat business and referrals. What ...
Read More     |     
Small business owner exemplifies Sustainable Business Practices with recycled shipping products

Sustainable Business Practices That Don’t Break the Bank

By: Lidia Hartle | Strategy,
Sustainability is more than just a buzzword—it's a growing priority for businesses and consumers alike. However, many small businesses believe that adopting sustainable practices is expensive. The truth is, there are many budget-friendly ways to go green and make a positive impact. Sustainabl...
Read More     |     
Business man sits down to review his business goals

The Importance of Regular Goal Review

By: Zara Haddad | Strategy,
Setting goals is only the first step in driving business success. Equally important is the process of regularly reviewing and adjusting those goals to ensure they remain relevant and achievable. Regular goal review allows businesses to track progress, identify obstacles, and make necessary adjus...
Read More     |     
Business woman looks at her calendar to schedule short term and long term goals

Long-Term vs. Short-Term Goals: Finding the Right Balance

By: Ryan Philips | Strategy,
Setting goals is crucial for business success, but it’s equally important to strike a balance between short-term and long-term objectives. While short-term goals drive immediate actions and results, long-term goals provide a vision for sustained growth and success. Balancing these two types of g...
Read More     |     
Call center employee takes customer feedback over the phone

The Role of Customer Feedback in Business Development

By: Lidia Hartle | Strategy,
Listening to your customers is one of the most valuable things you can do for your business. Customer feedback provides essential insights into what’s working, what needs improvement, and what your customers truly value. By actively seeking and responding to feedback, you can create a better cus...
Read More     |     
Graphic designer works to develop a brand identity with computer design software

Why Every Business Needs a Strong Brand Identity

By: Zara Haddad | Branding,
In a crowded marketplace, having a strong brand identity is crucial for standing out and making a lasting impression on your target audience. Your brand is more than just a logo or a catchy slogan—it’s the essence of who you are as a company and what you represent. A well-defined brand identity ...
Read More     |     
Colleagues develop strong company culture around a shared workspace

How to Build a Strong Company Culture that Drives Success

By: Ryan Philips | Strategy,
A strong company culture is the backbone of a successful business. It not only attracts top talent but also fosters employee satisfaction and productivity. Here’s how you can build and maintain a company culture that drives success: Define Your Core ValuesYour company’s core values are the pr...
Read More     |     
Gym owner works with a client and plans to scale his small business

5 Key Strategies for Scaling Your Small Business

By: Lidia Hartle | Strategy,
Scaling a small business is an exciting yet challenging phase. As you prepare to expand, it’s essential to have a solid strategy in place to ensure sustainable growth. Here are five key strategies to help you successfully scale your small business: Focus on Your Core OfferingBefore expanding...
Read More     |     
Woman sits at her computer and seeks out tax advice for entrepreneurs

Essential Business Tax Advice for Entrepreneurs

By: Zara Haddad | Bookkeeping, Strategy,
Navigating the complexities of business taxes can be overwhelming, especially for entrepreneurs juggling multiple responsibilities. However, staying informed about key tax strategies and requirements can help you optimize your financial outcomes and ensure your business remains compliant. Here’s...
Read More     |     
Man sits at desk and searches to find the right tax professional on his computer

How to Choose the Right Tax Professional for Your Business

By: Zara Haddad | Bookkeeping,
Navigating the complexities of tax laws can be challenging for any business, making the selection of the right tax professional a critical decision. The right expert can help you maximize deductions, ensure compliance, and provide strategic advice tailored to your business needs. Choosing a tax ...
Read More     |     
Woman files her small business taxes on an iPad

Navigating Small Business Taxes: A Beginner’s Guide

By: Zara Haddad | Bookkeeping,
Navigating small business taxes can seem daunting for entrepreneurs starting out, but understanding the basics is crucial for financial stability and compliance. Here’s a bird's-eye-view guide to help you navigate the complexities of small business taxes effectively. Firstly, determining your...
Read More     |     
Businessman makes a list of beneficial owners of his business

Who Is Considered a Beneficial Owner?

By: Ryan Philips | Formation & Compliance,
The Corporate Transparency Act (CTA) of 2020 marked a watershed moment in the fight against financial crime in the United States. A cornerstone of this act is the Beneficial Ownership Information (BOI) reporting requirement. This regulation mandates that certain businesses identify and report in...
Read More     |     
Woman Researches How to Dissolve a Business Entity on a Computer

How Do I Legally Dissolve a Business Entity?

By: Zara Haddad | Formation & Compliance,
Dissolving a business entity is a significant step that involves a series of legal and administrative actions. Whether you're closing your business due to retirement, moving on to new ventures, or other reasons, it's important to understand the proper procedures to ensure that the dissolution is...
Read More     |     
Small business owner wonders when he needs to update the BOI report

When Do I Need to Update My BOI Report?

By: Ryan Philips | Formation & Compliance,
The BOI report does not need to be updated on a fixed annual or periodic schedule. Instead, updates are required on an ongoing basis whenever there are changes in the information previously reported. Circumstances Requiring Updates If there is a change in who qualifies as a beneficial ...
Read More     |     
Woman sorts through papers and business documents

Do I Have to File the BOI Report Every Year?

By: Ryan Philips | Formation & Compliance,
Businesses subject to the Corporate Transparency Act (CTA) must file their initial Beneficial Ownership Information (BOI) report with the Financial Crimes Enforcement Network (FinCEN) by the deadline specified by the CTA regulations. As of the current regulations, businesses are not required ...
Read More     |     
Eraser Corrects Mistakes in BOI Report

How Do I Correct Mistakes in My BOI Report?

By: Zara Haddad | Formation & Compliance,
Correcting mistakes in a Beneficial Ownership Information (BOI) report involves identifying the error, gathering the correct information, and submitting the revised data to the Financial Crimes Enforcement Network (FinCEN) according to the guidelines provided. Here’s a step-by-step guide on how ...
Read More     |     
Man wonders whether his business is inactive

Is My Entity Considered Inactive?

By: Zara Haddad | Formation & Compliance,
An inactive entity refers to a business entity that has ceased operations, does not engage in any business activities, and does not have significant assets or liabilities. In the context of Beneficial Ownership Information (BOI) reporting, certain inactive entities may be exempt from reporting r...
Read More     |     
Two Business Women Discuss How to File the BOI Report

How Do You File a BOI Report?

By: Ryan Philips | Formation & Compliance,
Filing a Beneficial Ownership Information (BOI) report is a crucial step for many businesses, ensuring compliance with regulatory requirements and promoting transparency. Whether you’re a seasoned business owner or a new entrepreneur, understanding the process of filing a BOI report is essential...
Read More     |     
Carpenter stands in his workshop and wonders whether he has to file a BOI report

Does a Carpenter Have to File the BOI Report?

By: Ryan Philips | Formation & Compliance,
Carpenters, like many other professionals, may wonder about their obligations regarding various legal and administrative requirements. One such requirement that has caused some confusion is the BOI report. The term "BOI report" refers to the Beneficial Ownership Information report, a filing requ...
Read More     |     
Trustees around a conference table discuss whether they need to file a BOI report

Does a Trust Need to File a BOI Report?

By: Zara Haddad | Formation & Compliance,
The Corporate Transparency Act (CTA), enacted as part of the National Defense Authorization Act for Fiscal Year 2021, requires certain entities to file Beneficial Ownership Information (BOI) reports with the Financial Crimes Enforcement Network (FinCEN). This regulation aims to increase transpar...
Read More     |     
Two small business owners optimize their Google Business Profile

An Essential Tool to Boost Your Business: Google Business Profile

By: Lidia Hartle | SEO,
Establishing a robust online presence is essential for the success of any small business. But what most small business owners don’t realize is that among the myriad of tools available to promote your company online, Google Business Profile stands out as the powerhouse for enhancing visibility, a...
Read More     |     
Woman taps a search bar to enter a keyword

What Is a Keyword?

By: Lidia Hartle | Digital Ads, SEO,
Keywords are the linchpin of modern communication, especially in the digital realm. From search engines to social media platforms, keywords play a pivotal role in connecting users with the content they seek. But what exactly is a keyword, and why are they so crucial in today's information age? ...
Read More     |     
Woman takes a break at her desk to improve workplace mental health

10 Tips for Improved Mental Health in the Workplace

By: Zara Haddad | Mental Health,
As deadlines shorten, workdays lengthen, and stress builds, prioritizing mental health in the workplace has become increasingly crucial. Employers and employees alike recognize the impact of workplace stress on overall wellbeing and productivity, which is why creating a supportive and mentally h...
Read More     |     
Couple opens a business with the help of small business funding

Strategies to Secure Funding for Your Small Business

By: Ryan Philips | Credit,
Securing funding is a pivotal milestone for any small business looking to grow and thrive. Whether you're launching a startup or expanding an existing venture, having access to capital can fuel innovation, support operations, and propel your business forward. However, navigating the landscape of...
Read More     |     
Accountant sits at his computer and reviews accounting documents for small business

How to Find the Right Accountant for Your Small Business

By: Ryan Philips | Bookkeeping,
Running a small business involves juggling numerous tasks, and managing finances is one of the most crucial yet challenging aspects. As your business grows, so do the complexities of your financial matters. Hiring an accountant can alleviate this burden, providing expertise and ensuring your fin...
Read More     |     
Delivery man hands a customer custom shipping materials

Ding-dong! Your Brand Has Been Delivered

By: Ryan Philips | Branding,
It’s a fact: every interaction with your customers is an opportunity to reinforce your brand identity and leave a lasting impression. While the quality of your products and the efficiency of your shipping process are paramount, the often-overlooked element of branding your shipping materials can...
Read More     |     
A ghostwriter sits at her desk and edits her writing

What Is a Ghostwriter?

By: Lidia Hartle | Writing,
In the labyrinthine world of literature, the term "ghostwriter" looms mysteriously, often conjuring images of shadowy figures lurking behind the veil of anonymity, silently penning bestselling novels or crafting eloquent speeches for public figures. But what exactly is a ghostwriter, and what ro...
Read More     |     
Woman works at her computer in outsourced back office support

Our #1 Strategy for Small Business Success

By: Lidia Hartle | Bookkeeping, HR & Admin, Strategy,
At Propel, we’re often asked, “What’s the #1 tip you have for small businesses as they look to grow and expand?” The answer is simple: Focus on what you do best and let Propel handle the rest. You have enough to worry about while getting your products and services to market. You don’t need to si...
Read More     |     
Woman engages with her audience on Instagram.

How to Succeed on Instagram

By: Lidia Hartle | Digital Ads, Strategy,
In the vast universe of social media platforms, Instagram stands out as a powerhouse for visual content. With over a billion monthly active users, it's not just a platform for sharing photos and videos anymore; it's a global stage where individuals and businesses alike showcase their creativity,...
Read More     |     
An executive assistant manages tasks at her desk

Key Qualities to Look for When Hiring an Executive Assistant

By: Zara Haddad | HR & Admin,
If you’re a small business owner, entrepreneur, or executive at your company, chances are you keep pretty busy. Staying on top of all your to-dos can sometimes feel like a herculean task. That’s when an executive assistant can lend a hand. An executive assistant plays a pivotal role in ensuring ...
Read More     |     
Man searches the internet for the perfect domain name

Nabbing the Perfect Domain for Your Website

By: Lidia Hartle | Websites,
Selecting the perfect domain name for your website is akin to choosing the ideal storefront for a brick-and-mortar business. It serves as your online identity, influencing brand perception and impacting search engine visibility. How do you choose the perfect domain name for your website? Let’s e...
Read More     |     
Woman sits at a computer and learns how to build a website

How to Build a Website: The First Steps

By: Lidia Hartle | Websites,
Embarking on the journey to create a website is an exciting venture that opens doors to countless opportunities. Whether you're building a personal blog, a business site, or an online portfolio, the success of your website largely hinges on the initial step – thoughtful planning. In this article...
Read More     |     
The Propel logo surrounded by holiday lights

Happy Holidays from Propel

By: Lidia Hartle | Strategy,
As the year draws to a close, it’s an altogether fitting time to reflect on the partnerships that have enriched our journey. This holiday season, we extend our warmest wishes to our valued clients who have made our year memorable and rewarding. From the entire team of Propellers, we wish you a j...
Read More     |     
Man decides whether to rebrand his clothing business

States Are Rebranding. Should You?

By: Ryan Philips | Branding,
Minnesota has become the latest in a string of states to announce the adoption of a new state flag. The State Emblems Redesign Commission recently unveiled the winning design, following in the footsteps of similar projects in Utah and Mississippi. But why go through all the trouble? Throughou...
Read More     |     
2024 Pantone Color of the Year Peach Fuzz

Pantone Announces the 2024 Color of the Year: Peach Fuzz

By: Ryan Philips | Branding,
Every year, the design world eagerly anticipates the announcement of the Pantone Color of the Year, a hue carefully chosen to reflect current trends, cultural influences, and the overall mood of the global community. This color serves as a powerful symbol that transcends various industries, from...
Read More     |     
Man analyzes ROI on digital ads

How to Get Maximum Impact from Digital Ads

By: Lidia Hartle | Digital Ads,
Digital advertising is a powerful tool to reach and engage audiences. Whether you're a small business owner or a marketing professional, getting the most from digital ads requires a strategic approach. If you go in without a plan, you could be throwing significant amounts of money into the wind....
Read More     |     
Small business owner sits at desk and learns to navigate relationships with suppliers and lenders to boost his business credit.

The Business Credit Checklist

By: Ryan Philips | Credit,
In the realm of commerce, business credit stands as a cornerstone for growth, stability, and financial resilience. It's a pivotal tool that empowers enterprises to expand, invest, and navigate the intricate web of modern economies. Understanding its nuances, establishing it effectively, and leve...
Read More     |     
Man ponders different small business loans available to him.

Exploring the Landscape of Small Business Loans

By: Ryan Philips | Credit,
Small businesses are the backbone of economies – driving innovation, creating jobs, and fostering local communities. However, the journey of entrepreneurship often requires financial support, and this is where small business loans come into play. Understanding the diverse types of small business...
Read More     |     
Public relations professional gives a press conference

An Introduction to Public Relations

By: Lidia Hartle | Strategy,
Public relations, often abbreviated as PR, is a dynamic and essential field that plays a pivotal role in shaping how individuals, organizations, and companies are perceived by the public. At its core, PR is about managing communication, building relationships, and maintaining a positive image in...
Read More     |     
Woman types on laptop keyboard and avoids keyword stuffing

The Dangers of Keyword Stuffing in Website Content

By: Lidia Hartle | SEO, Writing,
Search engine optimization (SEO) is a critical component of a successful online presence. It involves numerous strategies and techniques aimed at improving a website's visibility on search engine results pages (SERPs). One of these strategies is keyword optimization, which, when done correctly, ...
Read More     |     
Two teens start a business from a food truck

The Teen’s Guide to Entrepreneurial Mastery

By: Bailey Qualtz | Strategy,
The prospect of launching a business at a young age may seem daunting, yet it is entirely achievable with the right strategy. Filled with opportunities and challenges alike, the journey to becoming a teen entrepreneur can be a rewarding experience. To navigate this journey successfully, follow t...
Read More     |     
A sales associate asks for a customer's name

The Power of Personalization: Asking Your Customer’s Name

By: Zara Haddad | Strategy,
In the dynamic world of retail, where transactions often occur in the blink of an eye, and customers come and go like a revolving door, the simple act of asking for a customer's name can have a profound impact on the overall shopping experience. Beyond mere formality, this small gesture holds th...
Read More     |     
A man works on both his laptop and his phone, enjoying the benefits of responsive website design

What Is Responsive Website Design?

By: Lidia Hartle | Websites,
Think for a moment just how many differently sized devices there are – desktops, laptops, tablets, and smartphones, all with innumerable variations in size and proportions. How can you be sure your small business website looks and performs its best across all these different touchpoints? By inve...
Read More     |     
A graphic designer creates a custom logo design

Elevate Your Brand with a Custom Logo Design from Propel

By: Ryan Philips | Branding,
When competition is fierce and attention spans are short, a compelling logo is your brand's most valuable asset. Your logo is the visual cornerstone of your identity, representing your values, mission, and what sets you apart from the rest. It's the first impression you make on potential custome...
Read More     |     
Small business owner stands in her shop and needs support to grow

Don’t Take Our Word for It

By: Lidia Hartle | Strategy,
We understand the challenges faced by today’s small businesses. That’s why we’ve brought together all the mission critical services that every company needs to succeed. But many have wondered: How can Propel be so good at everything my small business needs to succeed? We’re glad you asked! We...
Read More     |     
Employee struggles with mental health at her office desk

Take a Pause: How Is Your Team’s Mental Health?

By: Zara Haddad | Mental Health,
The well-being of employees, with a particular focus on mental health, should be a top priority for every organization. Recognizing and addressing the mental health of your team is not only a moral obligation, but also a strategic imperative for any responsible employer. Let’s explore why it’s c...
Read More     |     
Man demonstrates great customer service at his craftsman business

The Undeniable Importance of Customer Service

By: Zara Haddad | Strategy,
In the bustling marketplace, where products and technologies are in a constant state of flux, one aspect remains timeless and irreplaceable: customer service. Beyond the glitz of marketing campaigns and the allure of innovative products, customer service stands as the bedrock upon which successf...
Read More     |     
Small business owner ships out product extension from warehouse

A Guide to Developing Product Extensions

By: Lidia Hartle | Strategy,
Staying ahead of the competition requires continuous evolution and adaptation. There are many ways to tackle those challenges, but one strategy that companies often employ to maintain relevance and capture new market segments is the development of product extensions. What is a product extensi...
Read More     |     
Woman business owner starts a search engine marketing campaign on her laptop

What Is Search Engine Marketing?

By: Lidia Hartle | Digital Ads,
Search engine marketing (SEM) is a dynamic and influential digital marketing strategy designed to enhance a brand's online visibility, drive targeted traffic, and generate measurable results through search engines. It encompasses a range of techniques that aim to position a website prominently i...
Read More     |     
Man Reviews Financial Statements and Considers Benefits of Outsourced Bookkeeping

Outsourced Bookkeeping Has Never Been Easier

By: Ryan Philips | Bookkeeping,
Bookkeeping is a critical aspect of any business, as it involves the systematic recording, organizing, and tracking of financial transactions. While some companies may choose to handle their bookkeeping in-house, outsourcing this task to a specialized company can offer numerous benefits. See why...
Read More     |     
Businesswoman presents customer with print collateral to close a sale.

Is Print Collateral Dead?

By: Ryan Philips | Branding,
In the highly competitive world of business, standing out from the crowd is essential for success. One way to achieve this is by having good business collateral – not just good, but better collateral than your competitor. After all, making a first impression, and making the best impression, can ...
Read More     |     
Women types at her computer and improves her business writing.

Key Principles for Effective Business Writing

By: Lidia Hartle | Writing,
Clear and effective communication is vital in the world of business. Whether it's drafting emails, writing reports, or creating marketing materials, the ability to write effectively can greatly impact your professional success. Even if you don’t fancy yourself the next great American author, it’...
Read More     |     
Diverse group of people stand together and illustrate the different target audiences for your business

Your Business Might Be Targeting the Wrong Audience

By: Ryan Philips | Strategy,
Choosing the right target audience is crucial for any business. It ensures that your marketing efforts are focused on the right people and that you're able to effectively communicate your value proposition to potential customers in a meaningful way. But with so many factors to consider, it can b...
Read More     |     
Man uses his phone to manage his business's social media accounts.

Does My Business Need to Be on Social Media?

By: Lidia Hartle | Branding,
Social media has become an integral part of our daily lives. It's where we connect with friends and family, share our thoughts and experiences, and consume news and entertainment. But social media isn't just for personal use; it's also a powerful tool for businesses. In fact, having a social med...
Read More     |     
Amazon deliveryman carries boxes to residential neighborhood.

What Are the Strategies Behind Amazon’s Success?

By: Ryan Philips | Sales, Strategy,
Amazon is one of the world's largest online retailers, selling a vast array of products across different categories, including electronics, home and kitchen, books, apparel, and more. As of 2021, the company's revenue stood at $386 billion, with its net income at $21.3 billion. In this article, ...
Read More     |     
Woman rests her hand on the shoulder of a colleague who is experiencing a mental health crisis

How to Help Someone Experiencing a Mental Health Crisis

By: Zara Haddad | Mental Health,
Mental health issues can be overwhelming. It’s also very likely that each and every one of us will experience a mental health crisis at some point in our lives. From panic attacks to suicidal thoughts, the scale and severity of a mental health crisis can vary widely. If you see someone confronti...
Read More     |     
Woman sits with her laptop and ponders how to write an ebook

How to Write (and Sell) an eBook

By: Lidia Hartle | Writing,
Writing and selling an ebook can be a great way to share your knowledge and expertise with a wide audience while also earning money. But we’re the first to admit: getting started can be daunting. To help, we’ve outlined nine steps to help get your creative juices flowing, your pages filled with ...
Read More     |     
Man leans against a window with his reflection while he writes in a notepad

What Is Ghostwriting?

By: Lidia Hartle | Writing,
Ghostwriting is a term used to describe the process of writing a piece of content on behalf of another person or entity, who is then credited as the author of the work. In essence, a ghostwriter is an individual who writes content that is officially attributed to someone else. Ghostwriting ha...
Read More     |     
Man works on a calculator and tries to avoid common bookkeeping mistakes

Common Bookkeeping Mistakes & What to Do If You Make One

By: Ryan Philips | Bookkeeping,
Bookkeeping is an essential aspect of managing your finances and keeping track of your business's financial health. Humans, however, are fallible and mistakes sometimes happen. Bookkeeping mistakes can be costly and time-consuming to correct, and might even land you in hot water with regulatory ...
Read More     |     
Woman reads a blog on her couch while sipping a mug of coffee

How to Get More People Reading Your Blog

By: Lidia Hartle | SEO,
Starting a blog can be an exciting way to share your passions and expertise with the world, or drum-up new prospects for your business. However, getting readers to your blog can be challenging, especially when you're just starting. Never fear: Propel can help! Here are some tips on how to attrac...
Read More     |     
Woman searches on her phone while sipping coffee in a coffee shop

What Google Wants: How to Improve Your Search Performance

By: Lidia Hartle | SEO,
Search engine optimization (SEO) is essential for any website to get more visibility and drive more traffic. It involves optimizing your website's content and structure to rank higher on search engine results pages (SERPs). Here are some ways to improve your SEO: Keyword ResearchKeyword rese...
Read More     |     
A man uses his smartphone to take images and videos to boost his website's SEO

Do Images and Videos Boost Your SEO?

By: Lidia Hartle | SEO,
Images and videos have become an essential part of search engine optimization (SEO) strategy. They not only make your website more visually appealing, but they also play a crucial role in improving your rank in search engines like Google. Here are some reasons why images and videos are good for ...
Read More     |     
Woman builds an online sales funnel for her small business on her laptop

How to Build an Online Sales Funnel in 6 Steps

By: Lidia Hartle | Sales, Websites,
An online sales funnel is a marketing strategy that is used to convert website visitors into paying customers. The purpose of an online sales funnel is to guide potential customers through a series of steps that will ultimately lead to a sale. How do you do it? Let’s take a look at how to create...
Read More     |     
Woman looks out an office window and think about the future of her business

Stop Everything & Write a Business Vision Statement

By: Zara Haddad | Strategy,
A business vision is a statement that defines where a company wants to be in the future. It provides direction and purpose, guiding the company towards its long-term goals and objectives. Does your business have one? It should. We’ll take a look at the importance of writing a business vision sta...
Read More     |     
Woman leads her team through the development of a winning business strategy

How to Formulate a Winning Business Strategy

By: Ryan Philips | Strategy,
Formulating a winning business strategy is essential for any organization that wants to achieve sustainable success in the long run. A business strategy is a plan of action that outlines how a company will achieve its goals and objectives while staying competitive in the marketplace. The 7 St...
Read More     |     
Two colleagues shake hands as the company announces a new employee hire

When to Hire vs. Outsource

By: Zara Haddad | HR & Admin, Strategy,
As a business grows, it becomes increasingly difficult for the owner or a small team to handle all the tasks necessary to run the business. One question that often arises in this situation is whether to hire employees or outsource tasks to third-party vendors. There are pros and cons to both gro...
Read More     |     
Business owner reviews receipts to put together a P&L report

What’s a P&L Report?

By: Ryan Philips | Bookkeeping,
A P&L report, or profit and loss report, is a financial statement that summarizes a company's revenues, costs, and expenses over a given period of time. It is also known as an income statement or statement of operations. The P&L report provides insight into a company's financial performa...
Read More     |     
Woman works on a computer and calculator to complete her small business accounting and bookkeeping

Bookkeeping Basics to Get You Started

By: Ryan Philips | Bookkeeping,
Bookkeeping is a fundamental aspect of any successful business. It refers to the process of recording and organizing financial transactions such as sales, purchases, receipts, and payments. Good bookkeeping ensures that a company’s financial records are accurate, up-to-date, and easy to understa...
Read More     |     
Business woman celebrates a sale after learning the 10 best sales strategies and tips for growing your business.

10 of the Best Sales Strategies for Your Business

By: Ryan Philips | Sales,
Sales strategies are a crucial aspect of any successful business. They are the methods and approaches that companies use to sell their products or services to potential customers. While there are many sales strategies out there, some are more effective than others. Which is right for you and you...
Read More     |     
Man works on his laptop and considers the pros and cons of WordPress

The Pros and Cons of WordPress

By: Lidia Hartle | Websites,
WordPress is a popular content management system (CMS) used by millions of websites around the world. While it has many advantages, there are also some drawbacks to consider. Is WordPress the best CMS for you? Take a moment to think through these pros and cons of WordPress before making your dec...
Read More     |     
Woman sits at a computer and writes content for her website

The First Step in Building a Website: Writing Content

By: Lidia Hartle | Websites, Writing,
At Propel, we’ve designed and built websites for nationwide enterprises and small mom-and-pop shops alike, and both share a common characteristic: the challenge of creating good website content. Not only can you not have a website without content, but you can’t even get started without it. Writi...
Read More     |     
A man works on a computer and builds a custom website using a Content Management System

What is a Content Management System (CMS)?

By: Lidia Hartle | Websites,
A Content Management System (CMS) is a software application used to create, manage, and publish digital content, typically on a website. It enables content creators to manage website content without requiring technical expertise, making it an essential tool for businesses and individuals looking...
Read More     |     
Small business manager fires an employee

The Most Uncomfortable Part of Your Job: How to Fire Someone

By: Ryan Philips | HR & Admin,
Firing an employee is one of the most difficult and unpleasant tasks that a manager may have to undertake. Nobody likes to do it. However, it is sometimes necessary to dismiss an employee for the good of the organization. So… how do you fire someone? We’ll take a look at the right steps to take ...
Read More     |     
Remote receptionist sits at a desk and takes a call for a small business

How a Remote Receptionist Can Boost Your Bottom Line

By: Ryan Philips | HR & Admin,
The concept of a remote receptionist is becoming increasingly popular in today's fast-paced business world. With the rise of remote work and virtual communication, many companies are realizing the benefits of outsourcing their receptionist duties to remote workers. A remote receptionist is a ...
Read More     |     
Teacher grades papers and could benefit from Copilot, the mobile app that supports teachers' mental health

Improving Teachers’ Mental Health

By: Zara Haddad | Mental Health,
Teaching is a noble profession that requires a lot of dedication, hard work, and patience. Teachers are responsible for shaping the minds of the next generation, and their impact on the world cannot be overstated. However, this important work can take a toll on teachers’ mental health, as they o...
Read More     |     
A woman sits at a desk and thinks about what is branding

What Is Branding? How to Tell Your Brand’s Story

By: Ryan Philips | Branding,
Branding is the process of creating a unique identity and personality for a company, product, service, or even person. It is the art of creating a distinct and memorable impression on consumers that sets a particular business apart from its competitors. Branding is not just about creating a snaz...
Read More     |     
Man dances in an office setting, clearly communicating in a different tone than his fellow small business employees

How to Set the Right Tone for Your Brand

By: Ryan Philips | Branding,
We all know that effective communication is crucial in any business setting, but how do you set the right tone? The tone of your business communication can significantly impact how your message is received and interpreted by your audience. A well-chosen tone can help you build strong relationshi...
Read More     |     
Custom Mobile App Web Developers Work on Building a New App for a Small Business

Imagine What a Mobile App Can Do for Your Business

By: Ryan Philips | Mobile Apps,
In today's always-connected age, mobile apps have become an essential part of our lives. As smartphones and tablets become ever more glued to our hands, mobile apps have become the go-to solution for connecting businesses and people on the go. From shopping to entertainment, communication to edu...
Read More     |     
Woman with a virtual reality headset leads an HR training in an office.

Is Virtual Reality the Future of HR?

By: Ryan Philips | HR & Admin,
Imagine a future where employees are virtually interviewed, onboarded, and trained. Maybe they attend events and career fairs in the metaverse, or host meetings wearing VR headsets. That future is happening now as virtual reality (VR) takes over the administration of human capital and human reso...
Read More     |     
Team gathers around a table in the office to relax and share a pizza as a way to reduce stress in the office.

8 Ways Employers Can Help Reduce Stress in the Workplace

By: Zara Haddad | Mental Health,
As work-life balance becomes ever more unbalanced, it’s no surprise that stress in the workplace is rising. Employees are feeling more stressed than ever and it’s critical for managers and business owners to pay attention to employees’ mental health. If you’re finding that your team members are ...
Read More     |     
Woman sitting at desk feels stress during work and needs mental health support

Pay Attention to Your Employees’ Mental Health

By: Zara Haddad | Mental Health,
It’s sometimes easy to dismiss stress or fatigue in the workplace by saying things like, “Well, you know Mondays…” But mental health is an essential component of overall well-being, and it is crucial that it be prioritized in the workplace. A lot can take a toll on an employee, from the work env...
Read More     |     
Woman in a warehouse uses a custom mobile app on her phone to help her small business.

Can a Custom-Built Mobile App Help You Weather a Recession?

By: Ryan Philips | Mobile Apps,
Forecasting the economy isn’t easy these days. Jobs data and economic indicators are all over the board, which presents a challenge for the business owner. How do you plan for the months and years ahead if you don’t know what the economy will do? We hark back to the Scout motto: be prepared. ...
Read More     |     
Man looks at a custom mobile app on both his phone and tablet in a warehouse to help his small business.

There’s an App for That

By: Zara Haddad | Mobile Apps,
Have you ever thought how much easier life would be if you had an app specifically designed to relieve a pressure point? Why are you waiting? There’s nothing stopping you from increasing efficiency, productivity, sales, communications, and more with a custom-built app from Propel. There’s so ...
Read More     |     
Student walks on campus with her phone in her hand and the SchoolPulse logo overtop.

Case Study: SchoolPulse

By: Ryan Philips | Mobile Apps,
Recognizing the immense pressure on America’s youth and the need to proactively monitor and support mental health, the team at Propel designed and took to market a new platform to empower students and schools to take command of their wellbeing. Called SchoolPulse, the app is designed to augment ...
Read More     |     
Business Credit Guru Adam Bronson, standing in front of an office team, can help your small business raise funds and get approved for loans.

Meet Adam, Our Business Credit and Sales Guru

By: Ryan Philips | Credit, Sales,
Adam got into banking and bank ratings long ago, when he was just starting out in real estate investing by flipping houses. In a short period, he had accrued a $30k balance in his bank account – and the bank contacted him to offer a $300k line of credit. Overjoyed, Adam shuffled off to the bank ...
Read More     |     
Woman Types at a Calculator Next to Her Computer to Help Her Small Business Get More Business Credit and Funding

The Truth About Business Credit

By: Adam Bronson and Aja Moon | Credit,
What is business credit? Business credit is when your business qualifies to receive funding in the company's name, and this funding or loan doesn’t show up on your personal credit as a loan to you but rather to your business. This funding could come in the form of credit cards, a line of cred...
Read More     |     
Man Counts Pennies to Learn Importance of a Customized Funding Strategy to Help His Small Business Grow and Get More Funding

The Importance of a Customized Funding Strategy

By: Adam Bronson and Aja Moon | Credit,
The ultimate goal when seeking funding is to create both a short and long-term funding strategy specifically catered to your business. Your business’s approach to funding will have variables that differ from other businesses. However, the basic principles of building a solid business credit prof...
Read More     |     
Businessman Reviewing Credit Report from Business Credit Bureaus to Boost His Small Business Credit Worthiness

Business Credit Bureaus: Dun & Bradstreet, Experian, and Equifax

By: Adam Bronson and Aja Moon | Credit,
Business credit begins on the merits of your personal credit history. Dun & Bradstreet, Equifax, and Experian are three bureaus under which you can build creditworthiness for your business. Lenders use these business credit profiles from the bureaus to determine your creditworthiness. Signin...
Read More     |     
Stacks of Credit Cards in Wallet Depict the Benefits of Credit Card Stacking for Small Business Funding

What is Credit Card Stacking?

By: Adam Bronson and Aja Moon | Credit,
Credit card stacking is a strategic method of obtaining multiple — personal and business — credit cards at once, which allows a business owner to receive potentially significant sums of capital (without collateral) through numerous funding rounds at 0% interest. The Benefits of Credit Card St...
Read More     |     
Woman Works on Building Credit Lines and Relationships with Banks to Help Her Small Business Get More Credit and Funding to Grow

Building Credit Lines & Favorable Relationships with Banks

By: Adam Bronson and Aja Moon | Credit,
There isn’t a cookie-cutter approach to explaining how a business owner can establish a proper relationship with a bank. Each funding approach varies because banks have specific rules and lending criteria that depend on your business type. So instead, it is essential to understand the basic prin...
Read More     |     
Woman Checks Email on Her Computer and Shows the Benefits of a Professional Email and Website in Securing Business Credit and Small Business Funding

The Importance of a Business Website & Professional Email Address

By: Adam Bronson and Aja Moon | Credit,
Having a business website and business email address is essential for many reasons. We want to address in this article the importance of those reasons regarding your business credit profile. Why would I need a business website or business email address? First and foremost, you need a busin...
Read More     |     
Man Working on Business Plan to Show the Importance of Good Business Plan in Raising Business Credit and Securing Small Business Funding

Why Are Business Plans Important?

By: Adam Bronson and Aja Moon | Credit,
Everyone who owns a business should have a basic business plan detailing simple explanations about your company and your background. A business plan is crucial for businesses looking to obtain funding. The business plan doesn’t need to be completely flawless, but it does need to lay out the key ...
Read More     |     
Woman in an Office Asks Which Loans Are Available for Small Businesses

Which Loans Are Available to Small Businesses?

By: Adam Bronson and Aja Moon | Credit,
Almost all businesses that fail go under because they lack access to funding. Conversely, successful businesses succeed because they understand how to tap into affordable funding to allow low-interest rates and realistic debt. The money is yours for the taking if you know how to look for it. ...
Read More     |     
Personal Guarantor for a Business Loan Shakes Hands with Another Man as He Raises Funds for His Small Business

What Does It Mean to Be a Personal Guarantor for a Business Loan?

By: Adam Bronson and Aja Moon | Credit,
What does it mean to be the guarantor when you sign personally for the business to get a loan? If a lender issues a loan to your business but then requires you to use the merits of your credit to secure the loan, you’re acting as the guarantor. The bad news in this scenario is that if your busin...
Read More     |     
Man Thinks about the Difference Between Credit Score and Credit Profile as He Looks to Get More Funding for His Small Business

Understanding the Difference Between Credit Score & Credit Profile

By: Adam Bronson and Aja Moon | Credit,
Credit scores are a three-digit numerical system that credit bureaus have created to determine an individual's creditworthiness. These scores range from 300 to 850. Below is a simple breakdown of an individual's credit rating using this numerical scale. 300-579: Poor credit rating. 580-69...
Read More     |